Information
Pâturage is an event held at the Cité Fertile in Pantin. Over the course of a weekend, the location transforms into an educational farm where children learn the basics of agriculture from farmers and livestock breeders.
My approach was to promote this event through a vibrant identity that highlights farm elements in
a sensory-driven graphic style. Through the use of colors and shapes, the visual identity reflects
the phenomenon of synesthesia, which is central to the sensory discovery experience for children.